Why are Backlinks Important?

There are four reasons to create backlins

Backlinks are how Google Finds New Pages

The simplest explanation behind the question “Why are backlinks important?” It is this: this is how Google spiders find new pages.

Just as we use a map to find new cities, Google spiders use backlinks to search, track and index pages on your website.

Think about it: you are much more likely to find a new city if it is connected to other cities, right? A small city in the middle of nowhere could take a long time if you can discover it.

What does it mean? Well, many backlinks give you a better chance of being found quickly.

This leads to faster indexing and higher ranking in a shorter period.

Since Backlinks are Google’s Internet browser, you can create new ones on your website, saving you time.

(On average, this can vary from 4 to 6 months).

To spare no effort, we would all like to see a faster ranking, right? With relevant and high quality backlinks, you can accelerate SERPs in the right way.

Backlinks are Google’s Reputation Management Tool

Unfortunately, Google is not human. Although the algorithm was created (and used) by real people, the software does not have a human brain.

While this may have benefits, they are trying to catch up to determine which sites deserve a high ranking.

Enter backlinks.

You see, backlinks are important because they are used as Google’s reputation tool. Since their main objective is to direct users to the best possible result for their query, they will not be directed to a site that writes in crickets.

Instead, they want to direct them to a popular website because a popular website means they have a good reputation and can be trusted.

To put this in context, try it yourself. Which of these sites would you trust the most?

  1. A site with three backlinks
  2. A site with more than 300 backlinks

I bet you chose the second option.

Me, the person who reads this article after you, and Google would have the same answer, simply because we all think that popular and backlink-rich websites are more reliable.

Relevant Backlinks Boost your Credibility

Following the explanation that Google wants to show the highest quality results for a user’s search query, backlinks are also important because they improve credibility.

This is what I mean:

If a car manufacturer has a backlink profile that contains inbound links from blogs and automotive news sites, it thinks they are more credible, isn’t it? If others in your area are linked to your content, it is safe to assume they need to share something of value.

However, if a car manufacturer filled out its Backlink profile with a pet blog and food store links, it would have the opposite effect.

Google would think “Hmm … Is this website really an authoritative source in the automotive industry?

Remember: Google uses Backlinks to determine your online reputation.

Collecting backlinks from anywhere you can access, especially if it is irrelevant, will not help you.

In fact, it could have the opposite effect and Google will penalize it.

Backlinks Drive Traffic to Your Site

I won’t bore you with everything, “Google wants to show the best results …”, which bored you (potentially).

You know now

However, this same philosophy applies when we talk about the additional benefits of SEO traffic on your site, through its juicy backlinks.

Think about it: Google won’t trust a website that doesn’t generate traffic. Naturally, he would sit lower in the SERPs.

But sites with a lot of traffic must be reliable and offer some value … Am I right?

Regardless of whether it is a social network share, a guest quote or a list of directories, anyone who clicks on a return link and lands on your site helps increase your traffic. sponsorship.

Then, when implementing your own link strategy, look for links to relevant and high quality sites with more than 40 years of domain authority. These websites have a wider and well established audience, and a better chance of increasing general traffic to their own website.

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